Use this content experience toolkit to map out your 2021 digital strategies, prioritize the most important developments and excel in the digital age.

In 2021 brands will continue to face changes in consumer behaviour, economic outlook, and regulatory environment. These changes can impact the technical infrastructure of your website, the type and mix of marketing activity deployed, and the content you produce. Use this toolkit to understand some of the most important developments and build a 2021 roadmap for your brand to excel in the digital age.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at