Website accessibility can no longer be an afterthought for businesses. What once may have been a legal requirement or compliance issue is now at the forefront of leading-edge customer experience. Just stop and think about it for a second. That "in-store pick-up" option that we all love? At the heart of it is accessibility. What about ordering online and having goods delivered right to your door? Again. digital accessibility. Consumers are willing to pay a premium to have experiences that match their expectations, and companies that deliver reap the benefits and profits.
In this ebook, you will learn how to:
  • Open the door for consumers with disabilities
  • Create next-generation digital experiences that everyone can enjoy
  • Align with key business objectives
  • Drive brand loyalty

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at