Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together.

Think about designing a physical store. You would want to make sure that the store looks, feels, and even smells a certain way. When you move to the digital space though, consumers' senses are reduced, and they get hyper-focused on the experience they receive. Opinions of your brand are made in a matter of seconds. They expect content to be concise, load fast, and consistent no matter what channel they get to your website through.

Throughout this playbook, Siteimprove interviewed six subject matter experts ranging from data analytics and SEO to accessibility and paid search to give you tips, actionable takeaways, and trends they see heading into 2020.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.

Six plays from Siteimprove subject matter experts to improve user experience, increase awareness and conversions, and tie your strategy together.