To avoid these problems, digital teams should consider consolidating their MarTech stack as much as possible. Specialist tools can play a pivotal role on digital teams and certainly have their place, but many other tools can be replaced with comprehensive, all-in-one solutions that the entire team can work from.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
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