How marketers confront the obstacles of digital customer engagement

We operate in a world where customer expectations for brands are high.

Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing team or an account manager.

They want your brand to feel like a consistent experience.

One way to accomplish that is through customer experience marketing, which is an approach that moves away from selling products towards meeting customer expectations and delivering personalized experiences that offer true value.

Get actionable tips and concrete advice on how to do that in the eBook How Marketers Can Create a Smooth Customer Experience in 2020.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.