The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies?

Sprout Social compiled four takeaways for marketing leaders to reflect on as they head into 2025. The considerations and prompts outlined here provide a jumping off point for conversations related to staffing, team processes, your marketing tech stack and more.


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Sprout Social, a global leader in social media management and analytics software, empowers more than 30,000 brands to deliver smarter, faster business impact with comprehensive social media management solutions, including publishing and engagement, customer care, influencer marketing, advocacy and AI-powered business intelligence.

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