In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business.

Download the white paper to learn:
  • The complexity of the modern, multi-channel customer journey.
  • The pros and cons of Last-click, First-click and Bathtub attribution models.
  • How other companies have built successful attribution models using Snowplow.


Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.

Download The Guide

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