In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue.

Heading into 2025, these are no longer “trends.” They are the fundamental pillars of a new status quo that will permanently reshape the technology and techniques of successful marketers.

The latest edition of Snowflake’s Modern Marketing Data Stack report defines this new era, examines further trends that emerge from it, and details the entirely reshaped stack of technologies that marketers rely on.

Download the report to explore:

• Three forces that redefine the marketing ecosystem 
  
• The rising impact of first-party data 
  
• The leaders in every aspect of marketing tech