In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to strategically segment and plan, drive personalized campaigns and granularly measure their performance — all while protecting customer privacy and preserving customer trust.

Download the ebook to learn:

• How to leverage a modern CDP to achieve a customer 360
  
• How planning and activation can create highly personalized customer engagement across channels
  
• How to navigate the data privacy and governance landscape
  
• How to use AI and ML for marketing measurement and optimization and automate marketing with native gen AI
  
• How data-driven marketing is shaping critical trends in the retail, healthcare, financial services, and media and entertainment industries