Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints involved in the complex buyer’s journey. Ultimately, what’s at stake goes well beyond optimizing ad spend or creating personalized campaigns.
In this ebook we will cover:
- The hurdles of CDPs built with legacy architectures
- The differences between composable and packaged CDPs
- How brands can build trust, create value, and engage tomorrow’s customers
A lot has changed in a few years—is your marketing stack ready for what’s next?