Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO.

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this recorded webinar, two of the industry’s top experts examine what SEOs need to know about best practices for SEO in 2018.


Eric Enge is President and Founder of Stone Temple Consulting, which was named “Best Large SEO Agency of the Year” at the U.S. Search Awards in 2016. Eric was named “Search Marketer of the Year” by Search Engine Land and “Search Personality of the Year” by the U.S. Search Awards also in 2016. He is Co-author of the book “The Art of SEO” and is a frequent speaker at industry conferences.

Marshall Simmonds, Founder of Define Media Group, has worked in search since 1997. He was Chief Search Strategist for About.com from 1999-2011 and spent 2005-2010 overseeing search strategy initiatives for the New York Times Company. As an industry leader, he has consulted with some of the biggest brands online, including Conde Nast, Vimeo, Oprah.com, AARP, ToysRUs, NHL.com, Hewlett-Packard, CBS, National Geographic and many others.

Webinar was recorded November 30, 2017

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

Actionable SEO and PPC training at Search Marketing Expo

Join us at Search Engine Land's Search Marketing Expo®, the leading training conference training for search marketing professionals. You’ll unlock actionable SEO and PPC tactics that can help drive campaign success, expert-led keynotes that inform and empower, and networking events that connect you with a powerful search marketing community. Learn more at SearchMarketingExpo.com.