Accelerated Mobile Pages (AMP): IS faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve webpage speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?

Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine Land AMP survey.

Speakers:

John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center

Webinar was recorded September 7, 2017

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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