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With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies.

In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a deeper digitization of their processes brands can meet consumers growing demands and simplify the tasks performed across the value chain.
In this trends paper, senior leaders from global technology companies discuss the following major packaging industry trends:
  • Digitization of the Value Chain 
  • Color Psychology 
  • Design Leadership 
  • Intelligent Packaging 
  • Heightened Quality 
  • Internet of Things 
  • Product Transparency 
  • Convergence of Technologies
 
Learn how these trends will impact the packaging value chain as a system and how you can utilize technologies to your advantage.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Danaher’s Product Identification Platform is comprised of Pantone, MediaBeacon, Esko, X-Rite, AVT, Videojet, Foba, Linx and Laetus, a group of technology companies dedicated to helping customers give products unique identities. Nine out of ten consumer products sold at retail around the worldwide in some way utilize our innovative software and hardware solutions for color formulation and communication, packaging development, management and production, marking and coding, and track and trace.

The Simplify My Packaging blog supplies professionals with learnings and best practices to remove wasted effort and cost in the packaging value chain through digitization, automation and connectivity.