There are two channels in retail marketing that go together better than perhaps any other pairing: Google paid search and Google Shopping. Yet most retailers have isolated strategies for each channel and manage their data separately.

The two channels are meant to work together. When shopping and paid search strategies are united, retailers can achieve scale and market insights that are otherwise unattainable.

In today’s highly competitive retail market, it’s not about which search channel a retailer should invest in, but how to invest in both to achieve targeted goals and engage consumers at every stage of the shopping journey.

Sidecar’s latest in-depth guide explores this very issue. In this e-book you’ll learn:
  • Key features and trends that differentiate Google Shopping and paid search
  • How each channel plays a unique role in the customer acquisition funnel and can drive higher conversion rates together
  • How to develop cross-channel strategies that will help your organization achieve greater reach, outmaneuver the competition, and drive greater lifetime value from your customers

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Sidecar is a technology company dedicated to retail. Our mission is to maximize the value of performance marketing. By combining deep data, knowledgeable humans, and inspired technology, Sidecar is the magic behind retail’s smartest marketing campaigns.