As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products.

As the pressure to acquire customers through personalization intersects with the end of third- party data, it’s clear that the solution is to collect accurate and meaningful data in a process that puts consumers first.

This white paper from SheerID will show you how to make the move. 


SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. As a result, the world’s biggest brands—including Amazon, Home Depot, Spotify, and T-Mobile—rely on SheerID as their identity marketing partner.

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