6 Ways to Nurture Loyalty with Zero-Party Data

It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for much longer.

It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost-effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they need to collect and leverage zero-party data.

Download this eBook from SheerID to learn how to build long lasting relationships with identity marketing.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. As a result, the world’s biggest brands—including Amazon, Home Depot, Spotify, and T-Mobile—rely on SheerID as their identity marketing partner.