How to Make it Personal with Identity Marketing

In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity.

Hundreds of leading brands use identity marketing to reach over 2.5 billion consumers around the world. Download the eBook to learn how to acquire new customers and the zero-party data you need to nurture their loyalty.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. As a result, the world’s biggest brands—including Amazon, Home Depot, Spotify, and T-Mobile—rely on SheerID as their identity marketing partner.