The cost of acquiring customers can make or break an eCommerce business. Pay too much, and you'll kill profits. Invest too little, and you'll have stagnant growth.

So how can merchants gain new customers profitably?

That's the purpose of Shopper Approved's new ebook, "How to Reduce Your Customer Acquisition Costs," with key step-by-step tactics.

Download the ebook to learn:

• How user content can generate low-cost traffic.
  
• Essentials of conveying trust to first-time visitors (for more sales).
  
• Critical KPIs to gauge your customer-acquisition performance.
  
• How Amazon nailed customer growth, and so can you.