Align Marketing and Sales Using Marketing Automation

Plus tips on how marketing automation makes it easier
While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right?

In this issue of Agency Perspectives, SharpSpring partner Carlo van Tichelen of Phobos & Actor shares how he is re-framing GDPR to win over more clients and grow existing relationships. You’ll learn:
  • How to make it easy to stay compliant with the new laws.
  • The importance of having all of your prospect and customer data in one central place.
  • Why focusing on engagement is key to keeping your contacts subscribed.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications.