In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding.
From competitive traffic shifts to the real impact of AI Overviews, this whitepaper breaks down what’s working, what’s not, and how brands can future-proof their visibility and performance in 2025.
Download the report to explore the insights
Semrush Enterprise helps mid- to large-sized businesses boost online visibility across traditional and AI-powered search. Equip your teams with industry-leading data and AI automation to drive efficiency, collaboration, and ROI. Manage SEO, AI search, and content from a single platform. Uncover growth opportunities, monitor competitors, and simplify reporting with built-in collaboration tools and on-demand expert support.
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