Semrush AI Overviews study:

What 2025 SEO data tells us about Google’s search shift

Google’s AI Overviews aren’t just another SERP feature—they’re a fundamental shift in how search works.

This new report from Semrush, based on 10M+ keywords and 200K+ SERPs, reveals how AI Overviews are changing visibility, click behavior, and competition in organic search. You’ll discover which industries are being hit hardest, what types of content are most affected, and how zero-click trends are evolving.

Whether you’re managing SEO for an enterprise brand or scaling content for a niche site, this data will help you:

• Understand how AI Overviews impact rankings, traffic, and visibility
• Identify which keywords are most at risk—and which still hold opportunity
• Spot early trends across industries like health, finance, and e-commerce
• Reevaluate your content strategy for a post-click world

If you're serious about search performance in 2025, you can’t afford to ignore what this study reveals.

Download the report to see how your strategy stacks up—and where to act next.