A guide to building personalized relationships with your supporters over time

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent journeys is so important. This guide will help you build out your own journey framework, focusing on the following steps:

  • Awareness
  • Onboard
  • Engage
  • Retain

With this guide you’ll be able to create multi-channel journeys that seamlessly build and nurture 1:1 personalized relationships with constituents at scale.



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