The Complete Guide to Social Media for B2B Marketers

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Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.

In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience.

You’ll learn:

Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn
When to post for the highest engagement
What types of content do best on each social media platform
How to support prospects at each stage of the sales funnel
The secret to using video content to drive engagement

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.

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Sponsored by Salesforce Pardot:

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.