The B2B Marketer’s Lead Generation Field Guide


B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content.

Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your efforts on being where they are. Through content, nurturing, and closer alignment between marketing and sales teams, B2B marketers have the tools to capture even the most elusive leads.

In the Lead Generation Field Guide, you’ll learn how to:

  • Amplify your lead generation efforts across multiple channels
  • Track elusive leads and identify your ideal buyer and target audience
  • Work with your sales teams to capture and recognize different types of leads
  • Create campaigns that engage customers and advance deals

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.


Sponsored by Salesforce Pardot:

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.