More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives?

This white paper from RollWorks will help you revive a fatigued channel and give your follow-up strategy a flash of inspiration.

You will learn:
  • What the state of webinar burnout really is for marketers (hint: the majority of marketers we spoke to are really just in it for the recording)
  • Why the philosophy of ‘attendance is queen’ just won’t work in today’s climate and how to reframe your approach
  • Tips and tricks to break down webinar engagement to build topic-centric nurtures and sales follow-up that keeps conversations burning

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RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

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