Understanding & Selling Location-Based Marketing

In this whitepaper, Reveal Mobile explores the technology behind location-based marketing, simplify the terminology, and explain how digital sales teams effectively sell this strategy.

The paper concludes with a unique case study showcasing location and custom audiences.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Reveal Mobile is an industry leader in location-based audiences, analytics, and attribution. Customizable reporting helps agencies and advertisers easily understand the audiences that visit the locations they care about, and the profile of that audience. A powerful user interface makes it easy to build location-based audiences and then reach them through digital advertising and social media. Foot traffic attribution reporting simplifies the process of understanding the increase in foot traffic as a result of the campaigns. The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com.