The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is not without its challenges or pie-in-the-sky solutions. The reality? We need to grab this opportunity for improvement as our chance to reimagine the future of digital marketing.

Focusing on first-party data will be key to unlock this opportunity. First-party data enables better predictive modeling and prioritizes transparency.

This white paper from PwC answers the following questions:
  • Why first-party data? 
  • How do companies convince customers to reveal themselves?
  • What’s in store for digital advertising?

Download The Guide


PwC’s community of solvers has a long history of figuring out some of the world’s most important problems. They bring diverse perspectives, curiosity and ingenuity to every challenge, asking the right questions to deliver human-led, tech-powered products made for your specific needs. Customer Link, a PwC product, can help you easily unlock insights about what your customers really want. Our rich data fabric can improve targeting and helps you create moments that deliver on your customers’ needs and build better relationships.

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