Want more news coverage for your brand or clients?

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today.

Did you know that journalist responses to PR pitches are down 20%, reaching the lowest level ever?

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Find out:
  • How journalist engagement has evolved Q/Q and Y/Y. 
  • Which days journalists open and respond to the most PR pitches. 
  • Strategies for most effectively pitching specific stories like cybersecurity news, AI updates etc. 
  • The average amount of time it takes for a pitch to convert to a published article for your brand or clients. 
  • Ways to structure the best and worst pitches, from subject length to total pitch length. 
And much more.

Download your copy of the report to find out what journalists are looking for in your PR pitch!

Download The Guide


Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Markettiers, Don’t Cry Wolf, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.

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