Want more news coverage for your brand or clients?

The Propel PR Management (PRM) team studied over 400,000 PR pitches its users sent during Q3 of this year to share a quarterly report on the state of PR pitching today.

Did you know that journalists responded to the most PR pitches on Wednesday for the third quarter in a row so far?

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Find out:
  • How journalist engagement has evolved Q/Q and Y/Y.
  • Which days journalists open and respond to the most PR pitches.
  • How to most effectively pitch specific stories like broadcast news, funding announcements and bylined articles.
  • Strategy tips for follow-up emails based on average journalist open and response times.
  • The structure of the best and worst pitches, from subject length to total pitch length and more.

Download your copy of the report to find out what journalists are looking for in your PR pitch!

Download The Guide


Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Markettiers, Don’t Cry Wolf, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.

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