Using tech systems to sound more human? Sign me up. This guide will walk you through different ways you can use the latest AI-driven tech tools to improve the quality of your communications.

Artificial intelligence can handle a lot more PR-related tasks than you might think, like choosing the right journalists to pitch, coming up with new story angles or even drafting full press releases. It can save you from the pressure of constantly coming up with new ways of framing information, or spending countless hours on research and planning.

This guide from Propel will walk you through:
  • Applying the right tools for your workflow
  • Best practices for ideating stories and copywriting
  • How AI can help you efficiently craft strong PR pitches
  • Best practices for ideating stories and copywriting
  • AI for copywriting

Download The Guide


Propel PRM is the leading PR platform helping marketing & communication professionals connect with journalists & influencers, earn media coverage and measure impact. With Propel you can discover relevant media to pitch, manage relationships & campaigns, monitor coverage, share of voice, and measure ROI from earned media.

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