How to use AI to make your PR more human

Using tech systems to sound more human? Sign me up. This guide will walk you through different ways you can use the latest AI-driven tech tools to improve the quality of your communications.

Artificial intelligence can handle a lot more PR-related tasks than you might think, like choosing the right journalists to pitch, coming up with new story angles or even drafting full press releases. It can save you from the pressure of constantly coming up with new ways of framing information, or spending countless hours on research and planning.

This guide from Propel will walk you through:

Applying the right tools for your workflow
Best practices for ideating stories and copywriting
How AI can help you efficiently craft strong PR pitches
Best practices for ideating stories and copywriting
AI for copywriting

Download The Guide

Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Markettiers, Don’t Cry Wolf, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.