The Propel Media Barometer is a quarterly data report to help comms pros with pitching journalists or managing a team.

Propel’s PRM email integration features anonymously aggregate data from our users’ media pitches to form deductions about journalist open & response rates, pitching preferences and the best & worst times to pitch.

Propel analyzed data from millions of real pitches to journalists and find out what the media is looking to cover, and what proves to be the best way to engage with media contacts.

Examples include:

YoY average journalists' open & response rates
How to make a strong impression with an email pitch
What the body of a pitch should include
The best & worst times to pitch, and more.

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Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Markettiers, Don’t Cry Wolf, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.