"Marketing's AI Era: Strategies & Measurement Driven by AI-Powered Prediction" examines how AI is reshaping marketing strategies and measurement in a landscape moving beyond third-party cookies.
Based on a survey of 200 CMOs, it highlights a gap in AI adoption, with most using it for campaign planning but not for attribution modeling.
The report discusses how AI can optimize targeting, enhance ad spend efficiency, and predict outcomes while navigating new privacy standards. It emphasizes the evolving role of AI in marketing, urging marketers to embrace AI's predictive power to drive business value, make data-driven decisions, and adapt to a rapidly changing digital environment.
Plus Company is a global network of agencies driving marketing innovation through creativity, technology, and data. Its AIOS solution is an always-on predictive intelligence system that analyzes customer interactions and makes real-time recommendations to optimize marketing performance.
