Multi-Channel Marketing - Maximizing Program Engagement and ROI

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers.

Are you using the optimal mix of marketing channels?

Most marketers rely on more than one channel to achieve the best possible results from their campaigns. However, new research from PFL and Demand Metric reveals that marketers are not consistently using the most effective channels and multichannel strategies.

PFL partnered with Demand Metric to uncover the most effective multichannel marketing strategies and share these insights and benchmarks with you so you can maximize your ROI.

What’s inside:

The top 3 most effective channels for reaching your target audience.
The top 5 multichannel campaign ROI success factors in 2019.
The top 4 channels and cadences for influencing the C-Suite.
Direct mail strategies that significantly improve multichannel campaign ROI, with an 80 percent increase in those reporting good or very good ROI.

To get PFL's 40-page report packed with 30+ eye-opening multichannel marketing statistics right now, simply fill out the form on this page.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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PFL is a leading provider of Tactile Marketing Automation solutions that help brands rise above the digital noise and be heard. With over 12,000 active customers, PFL provides sales enablement and marketing auto- mation solutions, as well as printing, mailing and fulfillment services, that accelerate productivity and drive business forward. For more information, please visit www.pfl.com.