Retargeting is an ideal strategy for creating brand familiarity and providing numerous opportunities to re-engage the prospect.

Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, and many marketers are not getting the best ROI on their remarketing efforts.

In this white paper from Perfect Audience, we’ll discuss best practices for building a powerful, integrated retargeting practice for reaching customers across multiple channels at once.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Perfect Audience is an easy-to-use digital advertising platform that enables multi-channel retargeting of existing leads and targeted advertising to new leads via lookalike audience functionality. It enables marketers to create, manage and optimize their ad campaigns across thousands of sites on the web and mobile from a single interface. The platform leverages Google, Facebook, Instagram, leading ad exchanges and partner networks for maximum reach.