Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Perfect Audience is an easy-to-use digital advertising platform that enables multi-channel retargeting of existing leads and targeted advertising to new leads via lookalike audience functionality. It enables marketers to create, manage and optimize their ad campaigns across thousands of sites on the web and mobile from a single interface. The platform leverages Google, Facebook, Instagram, leading ad exchanges and partner networks for maximum reach.