The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency.
However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them.
What you’ll learn:
- How technology friction is preventing innovation
- The development risks and repercussions stopping innovation
- How to address scalability
- 7 Steps to a successful website launch
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Pantheon gives web teams agile superpowers to iterate faster and deliver results with digital experiences. Our platform powers over 285,000 of the fastest, smartest, and most secure open source websites.
