Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user.
While growth and sophistication of fraud is significant, not all invalid traffic is fraud. Much is simply a side effect of the digital ecosystem, and the shift to programmatic is only increasing the challenges.
Download The Essential Guide to Protecting Your Ad Spend from Invalid Traffic to learn more about IVT, and what you can do to keep your campaigns protected. This paper covers:
- The different types of invalid traffic, and what that means to you
- Why advertisers and publishers should care about IVT
- What the industry is doing to help
- How you can protect your ad spend