Unlock the power of 1st and 3rd party data

You need more than just 1st party data to truly unlock your campaign’s potential. Combining 1st and 3rd party data broadens your reach of potential customers with highly relevant messaging that cuts through the noise. This powerful combination also deepens your connections with existing customers by layering purchase-based, in-market, or behavioral 3rd party data.

Download this white paper from Oracle to start unlocking the power of 1st and 3rd party audiences today.

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.



At Oracle Data Cloud, we leverage data to help our customers connect more deeply with their customers. We bring together our data, our people and our science to give you unprecedented insight into your audience. We do it by providing Data as a Service, or DaaS, to help you take the customer conversation to a new level across channels and devices. We’ll help you aggregate first, second and third-party data to power your programs across all channels and devices, connecting you to the right consumers at the right time. 

Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with their customers. We operate the world’s largest audience data marketplace with more than $3T in consumer transaction data, 5B global IDs and 1.5K+ data partners. And we integrate that data with more than 400 media and adtech partners. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline.