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Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality. Find out how you can use data-driven ABM to power even more intelligent and personalized B2B marketing. It’s time to get ready for a whole new B2B.

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.


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At Oracle Data Cloud, we leverage data to help our customers connect more deeply with their customers. We bring together our data, our people and our science to give you unprecedented insight into your audience. We do it by providing Data as a Service, or DaaS, to help you take the customer conversation to a new level across channels and devices. We’ll help you aggregate first, second and third-party data to power your programs across all channels and devices, connecting you to the right consumers at the right time. 

Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with their customers. We operate the world’s largest audience data marketplace with more than $3T in consumer transaction data, 5B global IDs and 1.5K+ data partners. And we integrate that data with more than 400 media and adtech partners. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline.