Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to:
  • Gain insight into the nuances of the scoring model.
  • Identify the components of a good scoring model.
  • Understand the data requirements.
  • Evaluate technology options, and implementation obstacles.
  • Determine the role of AI and machine learning.
Download this white paper from Openprise to learn more.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Openprise Data Orchestration and Agile CDP solutions automate hundreds of painful, manual processes to deliver a crystal-clear, 360-degree view of customers and prospects across your entire MarTech stack. Openprise is designed from the ground up for CRM, so it has all the best practices, business logic, and data companies need to clean up their data, focus on the right targets, and scale up their operations to grow revenue faster.