Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems.

Download the guide to:
  • Get detailed data de-duplication how-to’s and best practices.
  • Learn what to consider before, during, and after a deduplication project.
  • Discover why the most effective dedupe program should be implemented as a continuous running program.
  • Understand key considerations regarding people, processes, and systems affecting your data.
Download this white paper from Openprise to learn more.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Openprise Data Orchestration and Agile CDP solutions automate hundreds of painful, manual processes to deliver a crystal-clear, 360-degree view of customers and prospects across your entire MarTech stack. Openprise is designed from the ground up for CRM, so it has all the best practices, business logic, and data companies need to clean up their data, focus on the right targets, and scale up their operations to grow revenue faster.