As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement.
The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the companion guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis.
Together, these resources offer a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
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