Mastering First-Party Data: The Complete Playbook for Marketers

A Guide to Operationalizing First-Party Data in Marketing

Unlock the power of first-party data and transform compliance into competitive advantage

As data privacy regulations continue to evolve, the ability to effectively manage, activate, and govern your first-party data is no longer optional—it's essential. But where does your organization stand on the maturity curve?

"A Guide to Operationalizing First-Party Data in Marketing" from OneTrust, shows you how to scale your data strategy from basic compliance to advanced customer engagement, building trust at every touchpoint.

Key Sections:
Are you simply collecting data, or are you actively using it to drive meaningful customer interactions? Learn how to move beyond collection and into seamless management and activation to unlock the full potential of your data.

1. From Compliance to Competitive Advantage:

As more regulations like GDPR and CCPA reshape the data landscape, operationalizing your first-party data is crucial. Discover how companies like Samsung and MillerKnoll stay compliant while maximizing marketing efficiency, trust, and personalization.

2. Optimize Consent Management:

Effective consent orchestration is key to operationalizing your data. We'll show you how to implement consent management platforms (CMP) that not only ensure compliance but also enhance your ability to personalize marketing efforts, building stronger customer relationships.

3. Build Trust and Drive Engagement:

Trust is the foundation of modern data strategy. With privacy concerns on the rise, businesses that transparently communicate their data practices and offer personalized user control options will win in the long term. Explore actionable steps for gaining and maintaining customer trust, leading to better data and more robust engagement.

Ready to Move Up the Maturity Curve?
Download "A Guide to Operationalizing First-Party Data in Marketing" and take the first step towards building a scalable, compliant, and future-proof data strategy.

Over 70% of businesses have made significant strides in growing their first-party data—where do you stand?
Learn best practices from leading brands on how to evolve from basic data collection to advanced consent management and governance.
Discover the critical role of consent orchestration in improving personalization and marketing ROI.

OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture. Learn more at OneTrust.com.