In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience.

However, with data privacy legislation now a global standard, the responsible and transparent use of customer data has become a critical issue for organizations in terms of legal compliance.

Beyond legalities, it's an issue of trust – customers need to be confident that they can trust companies to handle their personal data with integrity, while marketers depend on this data to improve their customers' experiences.

Derived from extensive survey data, our State of Data Privacy and Trust in Marketing report, produced in collaboration with LXA, delves into the challenges that marketers face and offers insights on how to build and maintain customer trust.

The report covers: 

• Examining how organizations perceive their level of maturity concerning data privacy and its impact on customer trust.
• Addressing the challenges of data privacy legislation and navigating the data policies of major tech platforms.
• Uncovering the modern data stack - the technology organizations use to manage customer data effectively and leverage it to customer experience.
• Analyzing the rise of AI and its implications on privacy and ethics within the realm of customer data.
• Understanding how organizations strive to strike a balance between data privacy governance and marketing effectiveness.