The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. There’s no question about its age, accuracy or source.

Collecting first-party data is just the beginning. Extracting value from it is often the tricky part. To do that requires operationalizing our first-party data and putting it to work. This paper will explore how your marketing organization can make that happen, even in the fast-paced world of digital marketing and advertising.