The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of most cookie-related prompts is the same, capturing consent has become a challenge as consumers face consent fatigue. How can businesses lean on consent management platforms (CMPs, or cookie banners) to comply with regulations like the GDPR and CCPA, while providing the personalized experience that consumers expect?
Download this guide for 10 helpful tips on creating a consent management platform that meets compliance requirements, helps maximize opt-ins, aligns with your brand, and builds trust with customers.
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