As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy.

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data. You’ll learn:
  • Why first-party data benefits your efforts.
  • How & where to collect 1st-party data.
  • Best practices around data collection & usage.
  • Recommended technologies for streamlining your processes. 

Download The Guide


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OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

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