Your consent and preferences strategy is more important than ever. Regulations across the globe, such as the CPRA and GDPR, stipulate how organization must honor opt-ins, consent, and digital marketing preferences. Compounding this challenge is the emergent desire for personalization, pressure-testing your ability to deliver a bespoke brand experience to your customers.
Amidst these changes in the industry, how can you make sure that your consent and preferences strategy is building trust with your customer base to share their data, providing a mutual value exchange?
In this whitepaper, OneTrust goes over the prevalent trends and challenges in the industry today, estimate the exact business value of getting this piece of the puzzle right, and take a look at a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. Download the whitepaper to learn more.
OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture. Learn more at OneTrust.com.
