Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations around opt-ins, consent, and digital marketing in particular. Along with these regulations, personalization is increasingly important to customers when choosing a brand.

With all of these changes in the industry, how can you make sure that your consent and preferences strategy is building trust with your customer base to share their data, providing a mutual value exchange?

In this whitepaper, OneTrust goes over the prevalent trends and challenges in the industry today, estimate the exact business value of getting this piece of the puzzle right, and take a look at a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. Download the whitepaper to learn more.


OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture. Learn more at

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