Forecasting Paid Search and Spend & Sales with a Square Root Model

Understanding the impact of your ad spend on your revenue and profit dollars will help you adjust your management strategy. In this whitepaper, Omnitail will show you how to use the square root model of diminishing returns to forecast optimal ad spend, revenue, and profit.

You'll also discover your ideal contribution margin, and even the level of adjustment required to achieve that ideal - so you can make the changes needed to grow your business in 2021.

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At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit. Our analysts evaluate every account, calibrate bidding strategy to create incremental profit, and maximize it. This flexible approach allows us to adjust to factors such as seasonality and changing business goals, making each dollar count. Success through metrics like profit — not just revenue — equals greater accountability, integrity, and transparency: and that’s what Omnitail is all about. www.omnitail.net